Tire Fundamentals
Introduction Tire sizing is one of the most foundational—and most misunderstood—topics in our industry. Customers often show up unsure about what the numbers mean, and even experienced salespeople can stumble when switching between Metric, LT, and Flotation sizing. This post breaks down the three major sizing systems, explains
Sales Training
Learn why Euro-metric tire sizing matters in U.S. tire shops and how salespeople can use this knowledge to improve fitment accuracy, build trust, and confidently guide customers toward the right tire choice.
Managers Corner
If there’s one thing every shop owner is struggling with these days, it’s keeping good people. You can teach technical skills, you can coach on sales, but you can’t teach work ethic or pride in ownership — and that’s exactly what too many shops are losing in
Sales Training
Your front counter is the heartbeat of your tire shop. It’s where customers form their first impression, ask the important questions, and ultimately decide whether they trust you with their vehicle — or whether they continue shopping down the street. But here’s the issue many shops face: Too many
Sales Training
Selling tires is about more than just matching sizes or quoting prices — it’s about helping people stay safe, confident, and happy on the road. Whether you run a tire shop or work the sales counter, mastering the five steps of the tire-selling process can turn first-time visitors into loyal