5 Lessons Tire Shop Owners Can Learn From Teenagers
Your kids or your front counter's newest hire have said these words to you a hundred times, usually
TireShop IQ
Built For Shops, Not Boardrooms.
Featured
How to Use Humor to Sell More Tires
A customer looks at the estimate, looks at you, and says "for that price I could buy a used
STOP. Read This First
Why should someone buy from you instead of the shop down the street? Most owners answer with filler — “years in business,” “competitive prices.” This article unpacks why that doesn’t work and what real differentiation looks like. Read it first; the rest of the blog builds on it.
Shop Growth
18 posts
Marketing Ideas: Cross-Industry Partnerships
I grabbed a sub the other day and noticed a sticker holding the wrapper shut. It wasn't the
How to Get More Tire Sales From Your Existing Customers
Every shop is sitting on a list it never uses. Not a list of leads, not a list of prospects
How to Win Fleet and Commercial Tire Accounts
Retail customers are unpredictable. Some weeks they show up in waves, some weeks they don't show up at
Sales Training
14 posts
Objection Handling: What We Say When the Customer Pushes Back
Every front counter person has heard it. The customer looks at the quote, gets quiet for a second, and then
How to Sell Tire Financing Without Making Customers Uncomfortable
There's a specific kind of silence that happens at a tire counter. The advisor has just walked the
How to Use Humor to Sell More Tires
A customer looks at the estimate, looks at you, and says "for that price I could buy a used
Shop Management
23 posts
How to Calculate Tire Shop Gross Margin
Most independent shop owners can tell me their sales for the month. Fewer can tell me their gross margin. Fewer
How Tire Shop Managers Should Handle Mistakes With Employees
A customer is standing at the counter, arms crossed, holding an invoice that says he paid for a tire rotation
How to Coach Tire Shop Employees: Lead From the Counter
There's a moment every shop owner recognizes. You're walking the floor, you catch the tail end
Tire Reviews
10 posts
Goodyear Assurance WeatherReady 2 Review
Tire Review is independent editorial opinion from the counter's point of view. We don't run a
First Look: The Patagonia M/T Pro
First Look: The Patagonia M/T Pro Is Milestar's New Competition Mud-Terrain Tire **A note on this
Bridgestone Turanza Prestige Review: Specs, Price, and Where It Fits
A note on this review: This is an editorial assessment based on desk research, manufacturer specifications, independent test data, and
Latest
Marketing Ideas: Cross-Industry Partnerships
I grabbed a sub the other day and noticed a sticker holding the wrapper shut. It wasn't the
Goodyear Assurance WeatherReady 2 Review
Tire Review is independent editorial opinion from the counter's point of view. We don't run a
How Much Should a Tire Shop Charge for Labor
Every owner I know has done it. You pick up the phone, call the shop down the road, and ask
First Look: The Patagonia M/T Pro
First Look: The Patagonia M/T Pro Is Milestar's New Competition Mud-Terrain Tire **A note on this
How to Calculate Tire Shop Gross Margin
Most independent shop owners can tell me their sales for the month. Fewer can tell me their gross margin. Fewer
Bridgestone Turanza Prestige Review: Specs, Price, and Where It Fits
A note on this review: This is an editorial assessment based on desk research, manufacturer specifications, independent test data, and
Objection Handling: What We Say When the Customer Pushes Back
Every front counter person has heard it. The customer looks at the quote, gets quiet for a second, and then
Michelin Defender2 Review: What Tire Dealers Should Know
A note on this review: This is an editorial assessment, not a shop-floor report.Consider it a briefing, not
How to Get More Tire Sales From Your Existing Customers
Every shop is sitting on a list it never uses. Not a list of leads, not a list of prospects
How to Win Fleet and Commercial Tire Accounts
Retail customers are unpredictable. Some weeks they show up in waves, some weeks they don't show up at
How to Get More Customers on Slow Days at a Tire Shop
Every shop has one. A day, or a window inside a day, where the bays sit empty and the phone
How Tire Shop Managers Should Handle Mistakes With Employees
A customer is standing at the counter, arms crossed, holding an invoice that says he paid for a tire rotation