Tire Fundamentals
When you sell passenger or light-truck tires, you can often get away with discussing tread life, ride comfort, or a brand preference. But in the medium truck (commercial) segment, the stakes are much higher. The wrong tire on the wrong wheel position doesn’t just cause poor wear—it can
Tire Fundamentals
Introduction Tire sizing is one of the most foundational—and most misunderstood—topics in our industry. Customers often show up unsure about what the numbers mean, and even experienced salespeople can stumble when switching between Metric, LT, and Flotation sizing. This post breaks down the three major sizing systems, explains
Sales Training
Learn why Euro-metric tire sizing matters in U.S. tire shops and how salespeople can use this knowledge to improve fitment accuracy, build trust, and confidently guide customers toward the right tire choice.