Retail customers are unpredictable. Some weeks they show up in waves, some weeks they don't show up at all, and there's not much you can do about the weather, the economy, or whether someone's tire happened to pick this month to go bald. Fleet

Every shop has one. A day, or a window inside a day, where the bays sit empty and the phone doesn't ring. For us, it was Tuesday, roughly 1:00 to 4:00 in the afternoon. Monday was always solid - people dealing with weekend flats and pothole damage.

Most tire shop owners think marketing starts when they spend money. It doesn't. Before a customer calls you, before they visit your website, before they ask a neighbor — they search. And what they find in those first ten seconds determines whether you're in the running or

How to Structure, Market, and Profit from Your Next Big Sale Few promotions in the tire business carry more raw customer appeal than Buy 3, Get 1 Free. It is bold, simple, and it converts window-shoppers into buyers faster than almost anything else you can put on a sign.

Customer retention has become one of the most talked-about challenges in the tire and automotive service industry. Acquisition costs are rising, competition is tighter, and customers have more choices than ever. In that environment, many shops are revisiting a familiar idea with a modern twist: prepaid service packages. You’

What exactly is a “lifetime alignment”? In most markets, a lifetime alignment means: * The customer pays a higher one-time fee than a standard alignment * In return, they can come back for free checks and re-alignments for as long as they own that vehicle (within the program’s terms