How to Calculate Tire Shop Gross Margin
Most independent shop owners can tell me their sales for the month. Fewer can tell me their gross margin. Fewer
Shop Management
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How Tire Shop Managers Should Handle Mistakes With Employees
A customer is standing at the counter, arms crossed, holding an invoice that says he paid for a tire rotation
How to Coach Tire Shop Employees: Lead From the Counter
There's a moment every shop owner recognizes. You're walking the floor, you catch the tail end
5 Lessons Tire Shop Owners Can Learn From Teenagers
Your kids or your front counter's newest hire have said these words to you a hundred times, usually
How to Prevent Mistakes From Costing Your Tire Shop Customers
A bad day at the shop rarely starts with a bad day. It starts with one moment. A customer loses
STOP. Read This First
Why should someone buy from you instead of the shop down the street? Most owners answer with filler — “years in business,” “competitive prices.” This article unpacks why that doesn’t work and what real differentiation looks like. Read it first; the rest of the blog builds on it.
How Your Tire Shop Parking Lot Impacts Customer Perception
Here's what we tell any owner who asks where to spend their next hundred dollars on the business:
Smell Is The First Impression You Can’t Undo
Customers decide in the first 10 seconds — and most of that decision isn’t visual Nobody talks about it. But
How to Turn Your Tire Shop Waiting Room Into a Sales Tool
Most independent tire shops have the same waiting area: a row of chairs along one wall, a TV on whatever
Your Bathroom Is a Billboard
There's a room in your shop you probably don't think much about. You're not
How to Create a Great First Impression at Your Tire Shop
A moment happens at every tire shop dozens of times a day that most owners never think about. A customer
How to Price Tires for Profit Without Losing Customers
Most tire shop owners know this moment. A customer calls for a price, you give them one, they say "