Marketing Ideas: Cross-Industry Partnerships
I grabbed a sub the other day and noticed a sticker holding the wrapper shut. It wasn't the
Staff Writer
Latest
Goodyear Assurance WeatherReady 2 Review
Tire Review is independent editorial opinion from the counter's point of view. We don't run a
How Much Should a Tire Shop Charge for Labor
Every owner I know has done it. You pick up the phone, call the shop down the road, and ask
First Look: The Patagonia M/T Pro
First Look: The Patagonia M/T Pro Is Milestar's New Competition Mud-Terrain Tire **A note on this
How to Calculate Tire Shop Gross Margin
Most independent shop owners can tell me their sales for the month. Fewer can tell me their gross margin. Fewer
Bridgestone Turanza Prestige Review: Specs, Price, and Where It Fits
A note on this review: This is an editorial assessment based on desk research, manufacturer specifications, independent test data, and
Objection Handling: What We Say When the Customer Pushes Back
Every front counter person has heard it. The customer looks at the quote, gets quiet for a second, and then
Michelin Defender2 Review: What Tire Dealers Should Know
A note on this review: This is an editorial assessment, not a shop-floor report.Consider it a briefing, not
How to Get More Tire Sales From Your Existing Customers
Every shop is sitting on a list it never uses. Not a list of leads, not a list of prospects
How to Win Fleet and Commercial Tire Accounts
Retail customers are unpredictable. Some weeks they show up in waves, some weeks they don't show up at
How to Get More Customers on Slow Days at a Tire Shop
Every shop has one. A day, or a window inside a day, where the bays sit empty and the phone
How Tire Shop Managers Should Handle Mistakes With Employees
A customer is standing at the counter, arms crossed, holding an invoice that says he paid for a tire rotation