How to Coach Tire Shop Employees: Lead From the Counter
There's a moment every shop owner recognizes. You're walking the floor, you catch the tail end
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What’s Inside a Tire? Tire Construction Explained
Two tires can sit next to each other on the shelf, look almost identical from the outside, and perform completely
How to Read a Tire DOT Date Code and Determine Tire Age
A customer drives off the lot on four tires with plenty of tread, feels good about the purchase, and has
How to Sell Tire Financing Without Making Customers Uncomfortable
There's a specific kind of silence that happens at a tire counter. The advisor has just walked the
UTQG Tire Ratings Explained: How to Use Them in Tire Sales
Every tire that rolls into your shop has a string of numbers and letters stamped on the sidewall that most
5 Lessons Tire Shop Owners Can Learn From Teenagers
Your kids or your front counter's newest hire have said these words to you a hundred times, usually
Tire Shop Consolidation: What Independent Dealers Need to Know
In July, two of the biggest names in tire retail announced acquisitions within five days of each other. If you
How to Use Humor to Sell More Tires
A customer looks at the estimate, looks at you, and says "for that price I could buy a used
Tire Speed Ratings Explained: What the Letters Mean
Ask ten customers what the letter after their tire size means, and nine will guess wrong. Ask ten counter staff
When Should a Tire Shop Hire a Marketing Agency?
This is the final installment of a 6-part series on building a local marketing engine for your independent tire
How to Prevent Mistakes From Costing Your Tire Shop Customers
A bad day at the shop rarely starts with a bad day. It starts with one moment. A customer loses
Community Marketing Ideas for Independent Tire Shops
This is Part 5 of a 6-part series on building a local marketing engine for your independent tire shop.