Managers Corner
Part 1: Fix the Foundation Before You Blame the Labor Market If you ask most tire shop owners why they can’t find or keep good people, you’ll hear the same answers: * “Nobody wants to work anymore.” * “Good techs are impossible to find.” * “Salespeople don’t stick around.” * “Managers
Tire Review
BFGoodrich All-Terrain T/A KO3: A Deep Dive Into the New Benchmark in All-Terrain Tires This week we’re spotlighting one of the most talked-about tires in the all-terrain segment: the BFGoodrich All-Terrain T/A KO3. It’s the successor to the long-running KO2, a tire legendary for ruggedness and
Tire Review
The rugged-terrain category continues to grow, and Toyo Tires has doubled down with the Open Country R/T Pro — a tire designed to live comfortably between an aggressive all-terrain and a full mud-terrain. For drivers who want a tougher look, stronger off-road performance, and real durability without fully committing to
Sales Training
Electric vehicles aren’t simply another propulsion type. They are heavier, quieter, and produce immediate torque in a way internal combustion vehicles do not. That combination puts very specific demands on tires — which is why so many manufacturers now market “EV-specific tires.” But is this real engineering… or clever branding?
Tire Review
Comfortable all-season highway tire with serious winter capability The Atturo Trail Blade H/T is a highway-terrain tire designed for SUVs, crossovers, and light trucks that spend most of their miles on paved roads but still want capable all-weather performance. It combines smooth highway manners with confidence in wet, dry,
Marketing
One of the biggest frustrations I hear from tire shop owners is this: “We tried marketing… it worked for a bit… then it stopped.” That usually means the shop relied on campaign-based marketing instead of evergreen marketing. Evergreen marketing isn’t flashy. It doesn’t depend on seasons, rebates, weather,
Managers Corner
What exactly is a “lifetime alignment”? In most markets, a lifetime alignment means: * The customer pays a higher one-time fee than a standard alignment * In return, they can come back for free checks and re-alignments for as long as they own that vehicle (within the program’s terms and conditions)
Managers Corner
For the past decade, the tire and automotive service industry has watched consolidation at a historic scale. Large national chains, private equity groups, and mega-brands have aggressively bought out local tire shops—sometimes dozens at a time—hoping to capture market share, streamline operations, and build national loyalty. But 2025
Managers Corner
For decades, the snow belt has enjoyed a predictable rhythm. Late Q3 and Q4 meant one thing: money season—snow tire sales, stud installs, and a parking lot full of seasonal changeovers. But over the past 10 years, that rhythm has been disrupted. Weather patterns have shifted. Snow is arriving
Tire Review
Dunlop is one of those names that feels older than the industry itself—because in a way, it is. Yet depending on what country you’re in (and what decade you’re talking about), “Dunlop” has meant different owners, different strategies, and very different product focus. So let’s do
Marketing
Think about the last time you searched for a local business. You probably Googled it, glanced at the star rating, scrolled through a few recent reviews, and made a decision in under a minute. Your customers are doing the exact same thing. For most tire shops today, Google reviews are
Managers Corner
How to Attract Bigger Fleets, Farms, Dairies & High-Value Accounts by Listening Better Than Your Competitors Most tire shops and automotive service centers want more fleet business. They want the farms, dairies, municipalities, delivery companies, trades fleets, and commercial accounts that bring in stable, repeatable revenue—year after year. But